As you start reading this first few lines you will find yourself curious… “What else is there to do to improve our brochure? It already looks good and professional.”
Your brochures’ job is to convince parents that your school is their best choice. Your school IS the right choice. So I’d like to share with you the 3 easy-to-implement rules for your school’s brochure to work harder for you.
Design for your reader.
Forget what you want. This brochure is meant for your prospects.
Parents today consider selecting school for their children like a criminal case that needs to be investigated. They do immense research, and look at multiple aspects before narrowing down on a preschool.
It’s essential to make parents feel you actually understand their needs. Here are some major deciding factors from the parent’s point of view, your brochure needs to cover.
Curriculum/ programs /Teacher Qualifications
Safety and Location.
School brand/ reputation
Pricing and Payment Options
Let your brochure provide them with specific unique benefits that speak to how you transform the lives of children and families.
Put powerful images.
People are visual creatures. While we only retain 20 percent of what we read, we can retain 80 percent of the visuals we see.
Real photos capture attention. Through images you can convey to parents how children in your school enjoy learning. How your facilities contribute to their child’s development, and how teachers passionately engage and stimulate young minds.
Use high resolution photos only. Your brochure will have the trustworthy appeal with the right imagery. Just be careful not to overcrowd the space so its more pleasurable-to-flick-through and won’t be such-a-chore to read.
Format like your life depends on it.
No human wants to see a choke-full of text when reading something. It is proven to tire the reader’s eyes faster than reading a physical printed novel. If you have rows and rows of text staring at your reader, you no longer have a reader. They already shoved down that brochure you’ve put so much work in. Break up chunks of text into manageable 1-2 sentence paragraphs. This isn’t a book, this is a brochure.
When you want to stress a point, or emphasize certain words, try these :
Create section heading.
Bold your text.
Italicize your text.
Use different color.
Increase font size.
NEVER use too many fonts.
Just one last super important part as you come to the end, make sure that the name, website, contact information, and email of your business are visible in the brochure. If your brand has social media accounts, add them as well. It’s also a clever idea to include a QR code for the convenience of your readers.
Below is a sample template of a one-page Open-House Invitation Flyer.
As you keep skimming through this article, you’re beginning to think, how do I make all these without shelling out cash for a designer to put all this together.
If you haven’t heard about canva.com by now I suggest you check it out. It’s the most user-friendly tool that allows you to design different marketing materials you may need FOR FREE as long as you use your own images.
That’s it for today!
I hope you keep this things in mind when you make your next marketing material.
If you got any questions, reach out anytime. Agree? Disagree? Let me know!
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