In website copywriting, we don’t just conjure words out of thin air. We don’t write words that sound pretty. That’s not copywriting.
We write the right words, words that stick, and fits the brand message, appeal to the right audience, merge seamlessly with SEO goal, and ultimately, convert.
We write to emotionally connect with propects. The goal is to write the right words, at the right time, for the right people.
RESEARCH AND DISCOVERY
This is where the bulk of work happens. We gather Voice of Customer [VOC] Data, analyze these data, find patterns, and figure out the most stellar message to move our target audience. This is where we find out their most significant objections and address them head-on in our copy.
WRITING, WIREFRAMING AND EDITING
What you see on a Google Doc will have a far different look transferred onto your web page layout. Emphasis and hierarchy are at this stage and I will help you visualize the copy on your gorgeous website page.
VALIDATION AND EXPERIMENTATION
This is where we test the copy. Getting it in front of people who are likely your target audience to help us identify if we achieve full messaging clarity and spot weaknesses in the copy if there are any, in the eyes of a prospect.
Website Conversion Copywriting starts at 1200 USD
I know it’s hard to talk about yourself and your offers. I get it.
I take time to get to know YOU and your target audience. To have your voice in your messaging and inside your prospects’ minds to help them recognize themselves in your copy since you sound just like them.
I know you dread writing Homepages, or your About Page, let me get that off your plate.
” Rio, I see the benefit of working with you. You led me to a different kind of writing sphere – the personal, grounded kind where I can find my voice. They way you write allowed me to discover another way, technique and process of writing. For most part in my career, I’ve written in the second and third person. I ghostwrite and lost my voice along the way. That’s the overall arch that I am getting from this – not just your content per se, but the process of getting one’s message across in my own voice.“
Notes from a website copy collaboration project.
Persuasive Writing? Or the Search Engine?
This is how I do things:
Follows user experience rules but doesn’t bow to them.
Follows SEO better practices, but doesn’t bow to them.
So as your SEO person, I take analyzed keywords on top of mind but still regard copy as for humans first, bots second.
As your conversion copywriter, I keep SEO in mind, but don’t take it as the Gospel.
You may be found or even on top of search results but if those people who found you aren’t convinced you are the one for them and don’t take your call to action, all efforts are lost in the end. So people first, bots second.
Sample Social Media Caption Request VS Published Content:
When I'm booked, you have me exclusively, and your project on top priority. Because my mantra: I'd rather build something 100 people LOVE than build something 1 million people kind of like. So even if this process sets me back to less projects I can accomodate, I take comfort in the fact that what I will deliver is nothing short of extraordinary.
PS: Now booking for June 2023