LORIA
Basics, but fashion
Achieving brand clarity to design its identity, every element in their logo is meaningful. Every word in their brand manifesto is moving. Uniting the people behind the brand to that one mission while, resonating with their target customers.
- Functional Design (Braless Revolution)
- Timeless pieces you’ll love longer than trends
- Mix and Match /can be styled multiple ways
- Closet must-haves, fundamental, investment pieces.
- Ethically produced
- Locally made
- Inclusivity (Supports all sizes xs-xl)
Brand Messaging
Your CompellingBrand Bio
A suite of powerful messages that speaks to your audience
Brand Voice and Tone
Brand Manifesto
Social Media Guide
Visual Identity Design
Color Palette
Logo and Variations
Brand Tool Kit
Brand Schemes
Social Media Templates
Custom Patterns | Icons
BRAND REVEAL SHORT VIDEO
Problems to solve
- Communicate and increase products’ perceived value.
- Scale the brand to include male product line.
- Eliminate confusion on name pronounciation.
You don’t want a wardrobe full of unused, forgotten pieces because they are so last season.. You want clothes that goes in and out of your closet. Pieces you can wear in a number of different outfits. You want pieces that are used for longer, loved more, and endures longer than trends.
AFTER
BEFORE
More than just a logo, your identity is inspired by your message. Connecting with people on an emotional level.
Meaningful Identity Design
Nothing is slapped on the design because it looks pretty. Every element is meaningful, because your brand not only shapes perception of your target audience , it brings your people together working with pride, towards one and the same mission.
A worthy goal in any identity project is to give you the ability to remove the logo from marketing material and still have the onlooker identify the brand.
SIZE INCLUSIVE
PADDED ICON
MIX AND MATCH ICON
Behind the colors
TERRACOTA:
It’s so stark and yet not assuming. It is happy to be strong but not catchy. It is earthy but also classy.’
MUSTARD:
It adds brightness that isn’t excessive. A minimalist glow.
It gives a level of warmth that compliments the earthy terracota that together brings about joy and insipration.
SAND:
Neutral and organic.
It brings out Elegance in simplicity.
