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LORIA

Basics, but fashion

Achieving brand clarity to design its identity, every element in their logo is meaningful. Every word in their brand manifesto is moving. Uniting the people behind the brand to that one mission while, resonating  with their target customers. 

  • Functional Design (Braless Revolution)
  • Timeless pieces you’ll love longer than trends
  • Mix and Match /can be styled multiple ways
  • Closet must-haves, fundamental, investment pieces.
  • Ethically produced
  • Locally made
  • Inclusivity (Supports all sizes xs-xl)

 

Simple
Minimalist
Classy
Fun 

Brand Messaging

Your CompellingBrand Bio

A suite of powerful messages that speaks to your audience

Brand Voice and Tone

Brand Manifesto

Social Media Guide

Visual Identity Design

Color Palette

Logo and Variations

Brand Tool Kit

Brand Schemes

Social Media Templates

Custom Patterns | Icons

Problems to solve

  • Communicate and increase products’ perceived value.
  • Scale the brand to include male product line.
  • Eliminate confusion on name pronounciation.

You don’t want a wardrobe full of unused, forgotten pieces because they are so last season.. You want clothes that goes in and out of your closet. Pieces you can wear in a number of different outfits. You want pieces that are used for longer, loved more, and endures longer than trends.

AFTER

BEFORE

More than just a logo, your identity is inspired by your message. Connecting with people on an emotional level.

 

PRODUCT TAGS DESIGN

Meaningful Identity Design

Nothing is slapped on the design because it looks pretty. Every element is meaningful, because your brand not only shapes perception of your target audience , it brings your people together working with pride, towards one and the same mission.

PRODUCT TAGS DESIGN

A worthy goal in any identity project is to give you the ability to remove the logo from marketing material and still have the onlooker identify the brand.

 

SIZE INCLUSIVE

PADDED ICON

MIX AND MATCH ICON

Behind the colors

TERRACOTA:

It’s so stark and yet not assuming. It is happy to be strong but not catchy. It is earthy but also classy.’

MUSTARD:

It adds brightness that isn’t excessive. A minimalist glow.

It gives a level of warmth that compliments the earthy terracota that together brings about joy and insipration.

SAND:

Neutral and organic.

It brings out Elegance in simplicity.

PRODUCT TAGS DESIGN