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WRITING SAMPLES

CONVERSION COPYWRITING

Landing page for an ebook about leadership and entrepreneurship. Home and About Page of the author’s website.

CONTENT WRITING

Feature article for an education industry.

BRANDING COPY

Verbal identity for a fashion brand.

LANDING PAGE CONVERSION COPY Leadership and Entrepreneurship

About the project

Conversion copywriting for the sales page of two ebooks. ‘A Lamb Leading the Wolves’ and A Man Who Sold Sand in the Desert. As well as the Home and About pages of the author,

About leadership and entrepreneurship, the books are presented by actual reader’s words, revealing just enough of its massive value to entice a reader without revealing the core content.

Voice of customer data and intensive research and collaboration with the author led these books’ copy to be accurate, concise, and persuasive.

 

How the copy is framed in the site’s layout is just as important to give the right hierarchy of messages with the best user experience. Below you can see the copy in action, how it went live on the page.

 

EBOOK LANDING PAGE THUMBNAIL
ebook on entrepreneurship thumbnail

VERBAL IDENTITY FOR LORIA

About the brand

  • Functional Design (Braless Revolution)
  • Timeless pieces you’ll love longer than trends
  • Mix and Match /can be styled multiple ways
  • Closet must-haves, fundamental, investment pieces.
  • Ethically produced
  • Locally made
  • Inclusivity (Supports all sizes xs-xl)

Problems to solve

  • Communicate and increase products’ perceived value.
  • Scale the brand to include male product line.
  • Eliminate confusion on name pronounciation.
PRODUCT TAGS DESIGN

Simple
Minimalist
Classy
Fun 

Loria’s brand manifesto reflecting what its all about, what it believes in and who it stands for. 

Loria’s brand manifesto reflecting what its all about, what it believes in and who it stands for. 

The verbal identity delivered to Loria was used as the foundation for all their company communication. It directs their marketing connect to customers on an emotional level.

Deliverables:

  • CompellingBrand Bio
  • A suite of powerful messages that speaks to your audience
  • Brand Voice and Tone
  • Brand Manifesto
  • Social Media Guide

 

FEATURE ARTICLE FOR COLLEGE OF LADY OF MERCY

About the project

The project involved, among other things to improve the school’s SEO. Creating content was supposed to be in-house but due to delays, I was asked to write a few articles for the website.

Keyword research and rank monitoring was done and one of the pieces I wrote is about their immediate and efficient transition to online learning during the pandemic.

Research

Writing

Wireframing

Execution

On page SEO and keyword research was done for this writing as well with long term result for the website as seen in the snippet below.

PRODUCT TAGS DESIGN